Royal Ascot stands as Britain's most valuable horse racing meeting, drawing world-class thoroughbreds to compete for millions in prize money. Beyond the racing, it is a cornerstone of the British summer social calendar — a tradition founded by Queen Anne in 1711.
A dedicated fleet of Mercedes S-Class saloons, Mercedes V-Class people-carriers and luxury minibuses transports guests seamlessly to and from the racecourse. Vehicles remain parked on-site throughout the day, offering secure storage for personal belongings and an immediate departure the moment you are ready to leave.
The Mercedes V-Class is the preferred choice for group travel, while the S-Class offers the ultimate in individual comfort. Car park passes are available for advance purchase.
Distinct enclosures — the Royal Enclosure, the Queen Anne Enclosure and the Village Enclosure — each provide exclusive vantage points overlooking the Royal Procession and the Parade Ring.
Guests may select from a range of restaurant packages, private boxes and bespoke hospitality spaces. Michelin-starred chefs, among them Raymond Blanc OBE and Phil Howard, curate fine-dining à la carte menus, enabling a fully tailored Royal Meeting experience.
Sartorial elegance is mandatory. Attendees in the Grandstand and Royal Enclosure must adhere to a strict dress code upheld for over two centuries — morning dress and top hats for gentlemen, formal daywear and hats for ladies.
Royal Ascot's fashion is reported as widely as the racing itself. Arriving by private chauffeur means stepping out immaculate and composed, rather than crumpled from a long drive or a scramble through the car parks.
Each day, horse-drawn carriages carry members of the Royal Family from Windsor Castle to the racecourse. After a ceremonial parade down the straight mile, the Monarch and distinguished guests enter the Royal Box — a tradition that defines Ascot's unique prestige and signals the start of the afternoon's racing.
It is a spectacle of pageantry unmatched in the sporting calendar, and the perfect prelude to five days of world-class flat racing.
One-way, per vehicle, from Central London and every major London airport. Ask about our signature wait & return service — your chauffeur waits nearby and drives you home whenever you are ready.
| From | Distance | E-Class | V-Class | S-Class · BMW 7 | Sprinter (16) | |
|---|---|---|---|---|---|---|
| Central London | 30 mi | £200 | £250 | £300 | £400 | |
| Heathrow Airport | 15 mi | £200 | £250 | £300 | £400 | |
| Gatwick Airport | 35 mi | £200 | £250 | £300 | £400 | |
| Stansted Airport | 60 mi | £260 | £325 | £390 | £520 | |
| Luton Airport | 40 mi | £200 | £250 | £300 | £400 | |
| London City Airport | 40 mi | £200 | £250 | £300 | £400 |
Door-to-door comfort, your car waiting nearby, collected the moment you are ready — the composed way to do Royal Ascot.